Beta Google Messages ‘Unsubscribe’ Functionality: What You Need to Know
A beta Google Messages feature for Android users has been released, making unsubscribing from unwanted texts easier for subscribers.
Read StorySupreme Court Decision Not Necessarily Open Season for Changes to SMS Marketing Campaigns
Learn how the Supreme Court ruling in Facebook Inc. v. Duguid, et al. factors into SMS campaign updates you may be considering.
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Use SMS to Engage with Customers Post-Purchase
Given today’s high adoption of SMS marketing, leveraging text messages or a cross-channel combination of email and SMS is a best-in-class post-purchase strategy all marketers should use.
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What Makes Your SMS Subscribers Click? Learn their preferences with A/B Split Message Testing
What Makes Your SMS Subscribers Click?
Use A/B split message testing to learn your audience's text preferences to ensure lower unsubscribe rates and higher response rates.
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Leveraging Text Messaging for Shopping Cart Abandonment
Navigating compliance requirements when building your cross-channel communication strategy with Shopping Cart Abandonment text messages.
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