Over the past several weeks, retailers and brands have met and exceeded the challenge that this “new normal” has thrown at them. Not only have they adjusted their business plans and customer communications, but they have unselfishly given their hearts and resources to help others. 

Below are some great examples of how brands are adapting their business, connecting socially with customers, giving back through donations, and even repurposing manufacturing facilities to help. 


Vineyard Vines has created #whaleathome, a page of Good Life stories, activities, and inspiration to offer everyone a brief escape from today. 


7 For All Mankind has extended its return policy, eliminating any anxiety that may come with having to get to the post office or UPS store immediately.


Diane Von Furstenberg has created InCharge At Home, giving her community a support outlet that allows them to connect over things to do while at home.


Robert Graham has created the “At-Home Concierge Experience,” so customers enjoy the same top-tier experience they are use too. 


Paige is supporting their local Los Angeles, Meals on Wheels organization, giving 20% of all profits to help deliver meals to seniors and other residents.


TULA Skincare has joined the American Hospital Associations, “A Million Masks” initiative, and is challenging its customers to get a mask, give a mask.


Michael Stars has created a “ONE for ALL” tee. 20% of proceeds are going to One Fair Wage Emergency Fund, to assist restaurant workers and other service workers coast-to-coast.


J. McLaughlin, rooted in Brooklyn, NY, is producing masks for Masks4Medicine to give to frontline teams in NYC. 

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White + Warren is offering comfort. They are donating $15 of every Cashmere Travel Wrap purchase to City Harvest to feed New Yorkers in need. 


Pearl Izumi is having fun with their 30-day wheelie challenge but has extended it through June for those who can’t get outside right now to pop one. Also, these guys are also making a monetary donation to Trips for Kids for everyone who participates in the contest.  


NuFace’s Instagram Lives help #UpliftYourself. Several times a week, the brand gives unique access to beauty and health experts. 


Books-A-Million is following the public health necessity, offering customers curbside pickup at its stores. 

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Versed Skincare, a brand sold in many large mass-market retailers, is offering free shipping with no minimum so customers can safely get their products



Samuel Hubbard is helping how they know how, by keeping people’s feet comfortable and stylish for a responsible price. For one day, they offered their customers “pay what you can.”    


Moore and Giles bring its employees front and center, by offering personal reading recommendations and favorite binge-worthy TV to inspire and challenge during this downtime. 


HUK is challenging fishing enthusiasts via Instagram sweepstakes, #distanceyourself. Fans are to share how they are continuing their passion today, in return for a chance to win gear to be used on their future adventures. 


Passion Planner is giving free planners to Essential Workers. Their goal is to uplift spirits and continue to foster positive connection through journaling. 


French Toast is helping kids continue their education by sharing a fun daily activity across their social channels #FrenchToastSchool.



LAFCO New York, immediately donated 400 bars of LAFCO soap to The Bowery Mission. Today they are expanding to local NYC hospitals, as they match donate – one bar of soap: one customer purchase. 


Carepackages.com, a unit of OCM, is sending “thanks,” “positive vibes,” and “snacks for heroes” to health care workers. For each care package purchased, they are donating one to a hospital worker.

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