CDP or CRM? What do retailers really need?

Every retailer needs to better understand their customers, to extract valuable insights about those customers, and then easily act on those insights to drive engagement, revenue and loyalty.

The State of Marketing: Q&A with Kate Levin of Bread

Bread's Vice President of Merchant Success talks modernizing financing for the 21st century consumer and merchant; working with the merchant to weave financing into the right points in each customer’s journey.

Mobile Holiday Trends and Tactics

With the increasing power of mobile commerce, it’s important for retailers to utilize this channel to its fullest potential in the coming months.

Ten Tips for the Perfect Gift Giving Guide

Gift guides can provide a big lift during the holiday shopping season. The trick is to keep them relevant. Here are some tips to help yours stand out among the crowd.

Holiday Strategies Unwrapped

Our seasoned team of Account Managers, Digital Strategists, and Project Managers comprise a few tips they recommend you follow for a successful holiday this year.

The Do’s and Don’ts of Holiday Email Campaigns

To help your emails stand out in the crowded inbox, get more clicks, and ultimately earn more revenue for you, we’re sharing our do’s and don’ts of holiday email subject lines.

Font Best Practices in Email

From file types to licensing, we’re here to help you understand the ins and outs of font best practices in email.
Strategy and Tactics

Unlocking the Secrets of Segmentation

As retailers continue to move up the marketing maturity model, the use of segmentation becomes more and more integral to their marketing programs.
Strategy and Tactics

Think Outside the Box: Unique Popup Strategies to Increase Acquisition

Gone are the days of tradition; Popup Pro is here to shake up the game.

The State of Marketing: Q&A with Ivan Silva of Virid

Virid Partner Manager Ivan Silva talks marketing challenges and solutions, and why the partnership is such a good “fit.”
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