Forrester Study: The Total Economic Impact™ of Listrak

Understanding the cost savings and business benefits enabled by Listrak

Discover how digital marketers can better understand customer behaviors and improve campaign performance while reducing their team’s efforts and tech spending with Listrak’s Customer Engagement Platform.

According to the Forrester Consulting Total Economic ImpactTM study commissioned by Listrak – a partnership with Listrak drives revenue and reduces spend for Retailers and Brands*:

  • Improved email-driven revenue by 45%
  • Improved SMS-driven revenue by 40%
  • Reduced effort for campaign team by 20%
  • Reduced marketing tool spend by 35%

Download the full study to hear from Listrak clients who have experienced this firsthand.

“Listrak has been able to help us transform our email and SMS program, and take it to the next level…by implementing robust behavioral targeting and personalization that will help us drive additional revenue on an ongoing basis”
— VP of DTC, footwear

*Study results are for a composite organization representative of interviewed customers.

Discover the Total Economic Impact™ of Listrak

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