Calendars

Holidates

‘Tis the season to mark your calendars, stay organized and make the most of each holiday.

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That's a wrap!

We are gifting you all the holidata to ensure you (jingle bell) rock this season.

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Content Strategy

Revamp Old Traditions

Sleigh the holidays with new subject lines and content that stands out in shoppers’ inboxes.

Holiday & Subject Line Inspiration

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Feeling Festive?
Get in the holiday mood with our Spotify Playlist 

WEBINAR

2019 Holiday Planning Prep

September 5, 2019 1:00 PM ET

The holiday season is the busiest time of the year. Don’t allow holiday stress to bring you down, but instead optimize its opportunities by engaging with shoppers and increasing revenue. Join Listrak Account Managers Maura McKendry and Jon Sanville to review send strategies, creative examples, and campaign optimizations that will help you achieve holiday goals for this year.

Register Now
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In 2018 we saw an uptick in mobile use (as expected), record-breaking shopping days ahead of Black Friday and a dramatic surge in Buy-Online Pick-Up-In-Store programs, which blurred the line between eCommerce and brick-and-mortar sales.

Holiday Retail Sales

HRS

HES

Daily sales averaged $2.1B across the whole holiday season (Nov 1 – Dec 31)

eCommerce Shopping by Device

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eCommerce
Traffic vs Revenue by Device

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For the first time smartphones drove half the traffic and nearly a third of the revenue.

The Cyber 5 Expands

Cyber 5

Cyber 5 Stats

In-Store vs. Online

Buy-Online-Pick-Up-In-Store (BOPIS), blended brick-and-mortar and online shopping.
2018 saw more retailers centering their holiday marketing around these tactics.

BOPIS Orders

BOPIS

Retailers to up-sell in-store

Up-sell Instore