Calendars

Holidates

‘Tis the season to mark your calendars, stay organized and make the most of each holiday.

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That's a wrap!

We are gifting you all the holidata to ensure you (jingle bell) rock this season.

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Content Strategy

Revamp Old Traditions

Sleigh the holidays with new subject lines and content that stands out in shoppers’ inboxes.

Holiday & Subject Line Inspiration

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Feeling Festive?
Get in the holiday mood with our Spotify Playlist 

In 2018 we saw an uptick in mobile use (as expected), record-breaking shopping days ahead of Black Friday and a dramatic surge in Buy-Online Pick-Up-In-Store programs, which blurred the line between eCommerce and brick-and-mortar sales.

Holiday Retail Sales

HRS

HES

Daily sales averaged $2.1B across the whole holiday season (Nov 1 – Dec 31)

eCommerce Shopping by Device

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eCommerce
Traffic vs Revenue by Device

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For the first time smartphones drove half the traffic and nearly a third of the revenue.

The Cyber 5 Expands

Cyber 5

Cyber 5 Stats

In-Store vs. Online

Buy-Online-Pick-Up-In-Store (BOPIS), blended brick-and-mortar and online shopping.
2018 saw more retailers centering their holiday marketing around these tactics.

BOPIS Orders

BOPIS

Retailers to up-sell in-store

Up-sell Instore