Make Predictive Data-Driven Decisions

  • Remove guesswork and opinion from marketing decisions
  • Increase customer lifetime value and overall revenue based on predictive data driven insights and automated segmentation
  • As customer behavior evolves, predictive models automatically retrain
  • Data visualization dashboards provide instant insights at a glance

Reach More Customers with Relevant Offers When it Matters

  • Identify and activate new customers who may have been ignored with traditional activity filters
  • Incentivize or suppress individual offers using discount and coupon affinity
  • Speak to customers where they are at in their personal journey based on predicted lifecycle stage and future spend

Seamless Activation Across Campaigns

  • Instantly take action on targeted predictive audiences across campaigns and channels through our Enterprise Marketing Automation Platform
  • Leverage AI-based customer insights for hyper-targeted messages that drive conversions and loyalty
  • Save customers who are at risk of churning using enhanced, automated post purchase and loyalty campaigns

Predictive & Machine Learning Models

Predicted Future Spend
Know which customers will spend the most over the coming 12 months

Predicted Lifecycle Stage
Identify customers at-risk or churned based on individual behaviors

Likelihood to Purchase
Predictive probability of shopper placing an order

Likelihood to Open
Predictive probability of shopper opening an email

Likelihood to Click
Predictive probability of contact clicking email link

Likelihood to Unsubscribe
Predictive probability to unsubscribe from email list

Discount Affinity
Score determining a customer as full-price or discount shopper

Coupon Affinity
Identifies customers who exclusively, frequently or never use coupons when placing orders

Listrak Predictive Analytics Success Stories


A home goods retailer expanded their traditional rule-based segmentation techniques by layering in predictive measures like propensity to churn and likelihood to purchase leading to a 13X lift in revenue and a 20% increase in average order value.

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A jewelry and luxury gift retailer used insights from Listrak’s Predictive Analytics to revamp its segmentation strategy.  Predictive Audience members made up only 5% of the total audience but resulted in 28% of the total revenue generated from the message.

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Get More from Your Customer Data

Let us show you how Listrak Predictive Analytics can improve results and turn customer data into revenue.

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