Predictive Analytics

Evolve every campaign with Listrak's Predictive Marketing Platform. Leverage your customer data with actionable predictions to achieve better results today. By combining machine learning and statistical modeling, Listrak empowers retailers to anticipate response and automate action based on models that predict future customer behavior.

Make Predictive Data-Driven Decisions

Create multiple popups in minutes using our templates, or customize to meet your needs. Select display options for desktop and mobile and set intent-based triggers to drive acquisition and conversion.

Remove guesswork and opinion from marketing decisions

Increase customer lifetime value and overall revenue based on predictive data driven insights and automated segmentation

As customer behavior evolves, predictive models automatically retrain

Data visualization dashboards provide instant insights at a glance

Reach More Customers with Relevant Offers When it Matters

Identify and activate new customers who may have been ignored with traditional activity filters

Incentivize or suppress individual offers using discount and coupon affinity

Speak to customers where they are at in their personal journey based on predicted lifecycle stage and future spend

Seamless Activation Across Campaigns

Instantly take action on targeted predictive audiences across campaigns and channels through our Enterprise Marketing Automation Platform

Leverage AI-based customer insights for hyper-targeted messages that drive conversions and loyalty

Save customers who are at risk of churning using enhanced, automated post purchase and loyalty campaigns

predictive marketing platform

Targeting and Personalization

Predicted Future Spend

Know which customers will spend the most over the coming 12 months

Likelihood to Purchase

Predictive probability of shopper placing an order

Likelihood to Click

Predictive probability of contact clicking email link

Discount Affinity

Score determining a customer as full-price or discount shopper

Predicted Lifecycle Stage

Identify customers at-risk or churned based on individual behaviors

Likelihood to Open

Predictive probability of shopper opening an email

Likelihood to Unsubscribe

Predictive probability to unsubscribe from email list

Coupon Affinity

Identifies customers who exclusively, frequently or never use coupons when placing orders

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