Post-Holiday: Three Things You Need to Do to Start the Year Off Right

Once the holiday season ends, it doesn’t mean your customers’ shopping season is done. Just the opposite – it kicks off a new shopping season, one using holiday gift cards, gift money, exchanges, and returns, bringing a wave of new and returning customers to your ecommerce site.

With this influx of visitors onsite, capturing zero- and first-party data and identifying users you should already know is crucial. This data helps add more personalization to your upcoming onsite and offsite marketing campaigns, directly contributing to higher and more positive responses.

Listrak’s GXP is the solution you need to achieve these three things:

1. Capture New Users Zero- and First-party Data
2. Identify Otherwise Anonymous Users
3. Turn Casual Visitors into Repeat Buyers