Crystal Classics, the largest independent retailer of fine crystal in the U.S. and a Listrak client since 2013, expanded their digital marketing strategy to include identity resolution marketing. As a family-run business with a lean team, they saw clear value in Listrak's managed service model — freeing internal resources to focus on other priorities while Listrak’s experts optimized campaigns to drive ecommerce revenue.
After nearly a decade of successful email marketing, Crystal Classics trusted Listrak’s recommendations and saw immediate impact. Serving a highly specific and discerning audience, the ability to improve onsite identification and deliver more personalized triggered messages was essential. In the first month alone, triggered revenue increased by 208%, a triggered revenue as a share of total ecommerce revenue rose 206% YOY.
To further accelerate growth, Crystal Classics tested a variety of email capture methods, including an entry and exit modals, a persistent button, and an abandoned-cart modal. These tactics drove a 365% YOY increase in daily opt-ins. This acquisition success has laid a strong foundation for continued growth in both conversions and long-term revenue.
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