Chicco, a global baby gear brand and legacy Listrak client of more than 10 years, recently found themselves facing a challenging macroeconomic landscape and the closure of many point-of-sale vendors. Recognizing the need to adjust their revenue growth and customer engagement strategies, they added Listrak’s SMS and Identity Resolution Marketing, GXP, to their digital marketing efforts.

GXP has driven huge growth in acquisition and triggered revenue for Chicco, the latest of many marketing wins from their long partnership with Listrak.