Chicco, a global baby gear brand and legacy Listrak client of more than 10 years, found themselves facing a challenging macroeconomic landscape and the closure of many point-of-sale vendors. Recognizing the need to adjust their revenue growth and customer engagement strategies, they added Listrak’s SMS and identity resolution to their digital marketing efforts.
Now, email, SMS, and identity resolution are all orchestrated from Listrak, with customer data combined into a 360-degree view that sets Chicco up to deliver true cross-channel experiences. The results have exceeded Listrak’s benchmarks: Since launch, Chicco has seen a 75x Return On AdSpend (ROAS) driven by huge increases in acquisition and revenue year over year.
Chicco now captures crucial zero- and first-party data through onsite acquisition tactics like a 2-step popup, driving exponential list growth that fuels both email and SMS campaigns. As a results, Welcome Series revenue is up 107%, with GXP playing a key role in increasing first-time conversions.
Chicco’s trigger campaigns have also grown, including a 95% increase in Cart Reachable Rate – the rate at which users with purchase intent are identified for targeting. Personalizing the customer shopping experience has lifted triggered revenue 186% YOY, with trigger campaigns contributing 18.9% of Chicco’s total ecommerce revenue.
These are just the latest of many marketing wins from the long partnership between Listrak and Chicco, which continues to drive business longevity and revenue growth for the brand.
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