Mistakes happen, make sure you know how to handle them when they do.

Ann Taylor sent this email to customers this morning. It stood out to me because of its clear CTA - go to the store.

In a previous post, you learned five strategic tips that will help you set up your email campaigns for success this holiday season.

I recently received two questions regarding welcome messages. I initially stated that it isn’t necessarily easily answered with specifics.

As you begin your email marketing strategy planning for the upcoming holiday season, in addition to the obvious promotions, make sure to include a plan for any secondary holidays, as well. Amanda explains how to identify them.

Best practices for the preheader area in email tell you should include two things – a message to support the content of the email and a link to view the email in a browser.

You probably heard the news by now that Yahoo will be releasing email addresses that haven’t been used in over 12 months.

Email acquisition is a hot topic right now at Listrak. With Twitter’s release of the lead generation card and Listrak’s recent whitepaper on the importance of acquisition, I felt it relevant to talk about implementing a proper email subscription point on your website.

Using the fast-pace, newsworthy platform to turn followers into subscribers.

I’d like to introduce guest blogger Cherene Etemadi, marketing manager with EYEMAGINE, a full-service Magento and web development company based in sunny California.

Email marketers should be aware that last week AOL announced on their POSTMASTER BLOG that they have made some changes to their spam filtering.

Recently I was quoted in an article regarding the health of “batch and blast” email.

Online marketing expert Ken Magill recently asked Steve Linford of The Spamhaus Project to answer some questions posed by readers of his newsletter.

A member of an online email marketing forum I participate in asked the question if opt in or opt out is the better subscription strategy for marketers to follow.

In connection with a class action lawsuit filed against Michaels Stores Inc.

During a recent ESPC call, I had the chance to speak with Alan Murphy, an investigator with The Spamhaus Project.

My thought is this: Highly targeted campaigns will outperform un-segmented ones every time in conversions and ROI.

I love to shop, but these days most of my shopping is done online. And I’ve noticed that I’ve been using online shopping carts differently recently.

NEW RESEARCH FROM FORRESTER CONSULTING