Understand and speak to your customers as individuals through a single unified 360° profile. Listrak continuously collects data and signals from all sources, channels and devices including anonymous identifiers. This data is synthesized to create a complete, living unified 360° profile that is essential to powering your marketing decisions and orchestration.
Engage audiences across devices and never miss another opportunity to connect. From smartphones to tablets and desktop computers to wearables and IoT, listen to and retarget customers as unique individuals, not as separate persons. The unified 360° profile is constantly updated as new data becomes available regardless of device. Listrak uses deterministic and probabilistic cross-device tracking to connect disparate identifiers into a unique identity.
Understand your audience by following their actions to help you predict their next steps. Collect and unify data from disparate data sources such as a mobile loyalty app or usage data from an IoT device. From browse and engagement activity to purchase and lifecycle events, there are countless indicators pointing to where the customer is in their unique journey. Listrak will listen and respond to these individual consumer signals of intent, translating them into actionable touchpoints of communication for maximum impact.
An ongoing acquisition strategy online and offline across devices, channels and platforms is imperative to boost revenue and grow your business. Listrak can help with a number of acquisition tools including on-site popups, email acquisition points, SMS keyword campaigns and social lead ads through Listrak Exchange. All can be customized to fit your brand and trigger new subscribers into strategic welcome series and nurturing campaigns.
With over 1000 retailers as clients, we are laser-focused on helping our clients drive results and exceed their goals. Check out some of our client success stories below.
Client since 2015
Listrak Exchange Delivers Cross-Channel Engagement
Focusing on "Collector" Loyalty, Robert Graham Boasts 33% of Total eCommerce Revenue from Email Marketing
Capitalized on automated predictive segmentation to increase and maintain reader engagement
Our platform integrates with all major eCommerce platforms. Listrak works with you like a trusted partner to ensure an expedited seamless integration. Our platform integrations include:
REST API – Our robust API lets you easily connect external systems to the Listrak platform
eCommerce Platform Extensions (Magento, SalesForce Commerce Cloud, Shopify Plus)
We regularly share trends, insights, best practices and customer case studies with leading industry media resources and exhibit at industry events.
While email remains a critical channel for retailers during the holidays season, integrating SMS into your marketing strategy can significantly impact consumer engagement and ROI.
The coronavirus pandemic leaves many college-related purchases up in the air. OCM is using email retargeting to help recover sales during a challenging year.
After decades of operating solely via direct mail, the company has spent the last five years shifting efforts toward e-commerce and digital operations. It began working with marketing tech provider Listrak last year, and in Februa
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