Unified 360° Profile

Listrak observes, collects and synthesizes data from disparate data sources and at every touchpoint across the customer journey – both online and offline – to capture critical customer signals, link them to a single, unified 360° customer profile and create highly-actionable customer data.

Unified 360° Profile

Understand and speak to your customers as individuals through a single unified 360° profile. Listrak continuously collects data and signals from all sources, channels and devices including anonymous identifiers. This data is synthesized to create a complete, living unified 360° profile that is essential to powering your marketing decisions and orchestration.

Listrak's Unified 360° Contact Card

Cross-Device Identification

Engage audiences across devices and never miss another opportunity to connect. From smartphones to tablets and desktop computers to wearables and IoT, listen to and retarget customers as unique individuals, not as separate persons. The unified 360° profile is constantly updated as new data becomes available regardless of device. Listrak uses deterministic and probabilistic cross-device tracking to connect disparate identifiers into a unique identity.

Eliminate data silos with a 360° customer view

Anonymous User Tracking

Observe, report and react to customers before they have provided a channel identity such as email or mobile number. Signals from anonymous identifiers are consumed and translated into the unified 360° profile once a linking identity path is made through continuous machine learning. This historical data allows you as the marketer to better personalize from the point of acquisition rather than starting from scratch.

Customer Response and Behavior Tracking

Understand your audience by following their actions to help you predict their next steps. Collect and unify data from disparate data sources such as a mobile loyalty app or usage data from an IoT device. From browse and engagement activity to purchase and lifecycle events, there are countless indicators pointing to where the customer is in their unique journey. Listrak will listen and respond to these individual consumer signals of intent, translating them into actionable touchpoints of communication for maximum impact.

Subscriber Acquisition

An ongoing acquisition strategy online and offline across devices, channels and platforms is imperative to boost revenue and grow your business. Listrak can help with a number of acquisition tools including on-site popups, email acquisition points, SMS keyword campaigns and social lead ads through Listrak Exchange. All can be customized to fit your brand and trigger new subscribers into strategic welcome series and nurturing campaigns.

Learn more about Popup Pro

Featured Case Studies

With over 1000 retailers as clients, we are laser-focused on helping our clients drive results and exceed their goals. Check out some of our client success stories below.


Jonathan Adler

Required a vendor with an established Shopify Plus integration, plus a partner to help optimize and grow their digital campaigns through advanced CRM data insights.

Return on Listrak investment in thefirst six months
Overall return on Listrak investment

Soft Surroundings

Listrak Exchange Delivers Cross-Channel Engagement

“The manual process of importing and exporting data files was hampering our ability to quickly set up audience targeting, but Listrak Exchange was able to automate that process, removing a huge frustration for us.
Gail Buffington, VP of Marketing & Analytics
Lifetime email revenue growth
Lifetime list growth

Robert Graham

Focusing on "Collector" Loyalty, Robert Graham Boasts 33% of Total eCommerce Revenue from Email Marketing

“Listrak gives us the flexibility and creativity we need – and it's working. The collaborative partnership, coupled with the kind of service that a client dreams of, is what makes Listrak stand out!
Naomi Holland, VP Marketing
Conversion Rate
Post Purchase Campaign
Conversion Rate
Shopping Cart Remarketing Campaign
Listrak Exchange has been an immense time saver for my team. The manual process of importing and exporting data files was hampering our ability to quickly set up audience targeting, but Listrak was able to automate that process, removing a huge frustration for us.
Gail Buffington
VP of Marketing & Analytics

Seamless Integrations

Our platform integrates with all major eCommerce platforms. Listrak works with you like a trusted partner to ensure an expedited seamless integration. Our platform integrations include:

REST API – Our robust API lets you easily connect external systems to the Listrak platform

ERP Integration

CRM Integration

Web Integrations

eCommerce Platform Extensions (Magento, SalesForce Commerce Cloud, Shopify Plus)

Mobile SDK

POS Integration

PMS Integration

View our integrations and our platform partners

Recommended Content

We regularly share trends, insights, best practices and customer case studies with leading industry media resources and exhibit at industry events.

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