Listrak Services

Collaborate. Innovate. Integrate.

Collaborative approach to build a beneficial partnership

With Listrak, you get more than a username and password. You get an entire team of digital marketing and technical specialists who can help you create successful acquisition, conversion and retention tactics.

Our email marketing efforts took a huge leap when we signed on with Listrak. Our small team was ready for the challenge but a bit intimidated by all that Listrak had to offer. Luckily, we were paired with an outstanding project manager and it has made all the difference. We truly feel as though we've grown as a team, and that team includes the talented individuals at Listrak.

Jill Dahl, Marketing Coordinator, FINIS, Inc.

Your Success is Our Goal

We want what you want: To maximize your digital marketing ROI. Which begins by addressing the challenges
of collecting and applying consumer data across multiple channels.

How We Help

We track and monitor shifting consumer trends, then help you develop relevant marketing strategies that connect with them using relevant, timely messages in the channels they frequent most.

What we believe

We believe innovation drives performance. So we help you develop well-planned, well-executed strategies to stay ahead of your competitors and produce measurable results.


We not only build innovative solutions designed to meet your business goals, but our strategists and experts create many of the strategies that become industry trends. We'll help you stay ahead of your competition.

Client results

Our most valued relationships are those who view us as an extension of their marketing teams. Our goal is to help you not only beat your industry benchmarks, but consistently outperform the ones you set for yourself.

I have had the privilege of working with the Listrak team in my current and previous jobs. Their dedication and knowledge are second to none - from our Account Manager to the Technical and Support Teams - they're all experts. Any online retailer should consider looking at their solutions and making the switch. It's a pleasure working with them on a daily basis.

Megan Nonemacher, eCommerce Marketing Manager at Rodale's

Account Services

Stay current with today’s digital marketing best practices. Our account managers will help you develop digital marketing campaign ideas proven to engage consumers, drive incremental revenue and increase your AOV and ROI. You’ll receive ongoing guidance to maximize performance using many of the strategies we’ve developed into widely-used industry trends.


Our account managers will help you set objectives, audit your customer data and campaign metrics, and provide valuable feedback to help you benchmark your campaigns and understand what works best for your audience.


Before you launch any campaign, we’ll meet to review your goals and discuss the best strategies to help you succeed. You’ll receive customized training so you’ll know exactly how and when to launch. And we’ll help you integrate any technical components, migrate your data, and implement any new solutions smoothly and efficiently.


You'll receive guidance at every stage, including planning, development, execution, testing, optimization or tracking. We’ll also introduce a variety of creative approaches to further drive engagement and revenue.


We’ll help you strategize campaign testing and optimize each one for performance, watching closely for trends you can capitalize on to enhance future campaigns.

Strategy Services

Take a deeper dive into your account analytics to identify new opportunities, build advanced strategies and compare your performance against a broad set of competing businesses. You’ll work closely with Listrak’s dedicated strategists and analysts who can recommend actionable strategies to optimize campaigns across multiple channels.

Learn More about the Strategy Services Team
Actionable Insights

We’ll help you leverage relevant data to identify your most important business challenges, define KPIs, and provide key insights to help you power personalized, cross-channel campaigns.

  • Email analysis and reporting
  • Cross-channel campaign reporting
  • Subscriber audit
  • Competitive analysis
  • In-store assessment
  • Campaign benchmarking
Executable, Customer-Based Strategies

Somewhere in your terabytes of stored data lives a comprehensive view of your ideal customer. We’ll help you mine that information and use it to develop personalized communications that communicate one-on-one with your customers at every touchpoint. Together, we’ll develop acquisition, conversion and retention strategies based on consumer behavior that will increase revenue and ROI.

  • Customer-intent segmentation strategy
  • Email lifecycle strategy
  • Content strategy
  • Cross-channel strategy
  • Personalization strategy
Scalable Innovation

You’ll receive customized plans with a phased approach, documented timelines, and a list of deliverables to quickly and effectively move you from insights to execution. Using our market-leading technology, we’ll automate your campaigns to improve efficiency, reduce your time commitment and free up valuable resources.

  • Retail communications planning
  • Ongoing analysis and optimization
  • Market-leading technology
  • Customized, tiered approach
  • Promotional and message calendar development

Professional Services

From content strategy to full design services, we’ll help you develop, create, personalize and deploy messages that
engage and convert at every touchpoint.

Creative Design

Presenting a consistent brand and customer experience is paramount to your success. Our designers will integrate your brand standards and visual assets to create beautiful, inspired campaigns.

Copywriting and Content Optimization

Personal, relevant content generates the highest performance metrics. Our team of content strategists and copywriters will create perfectly toned, targeted messages that resonate with your customers and drive brand engagement. We can perform multivariate split testing to determine the winning version based on open rate, read or click rate, click to open rate, conversion rate, or revenue per email sent.

Mobile Optimization

Because customers view more than half of your messages on their mobile devices, we’ll convert and optimize any campaign to perform responsively on mobile screens.

Quality Assurance

Finally, we ensure messages render properly in all major email clients and browsers, both desktop and mobile.


Listrak’s digital marketing platform integrates seamlessly with all major eCommerce platforms. In most cases, we can have you up and generating successful campaigns within weeks, not months.

Tactical Implementation

We’ll quickly import all your data and assets, making sure everything is properly configured and operating effectively.


We work closely with a number of partners from platforms to solution integrators to industry partners who specialize in eCommerce, enabling us to provide organizations with easily integrated solutions.


Our robust XML-based API lets you easily connect external systems to the Listrak platform.


Your email campaign’s success depends on it reaching the inbox and rendering correctly. And with regulations, technology and ISPs in constant flux, their impact on your messages can be significant if you don't stay up-to-date with industry trends and best practices.

Industry Relationships

As one of the industry’s most respected and trusted Email Service Providers, Listrak maintains close relationships with ISPs, and have taken leadership roles in key organizations responsible for creating rules and best practices. As such, we can give you strategic guidance to help maximize your inbox success. We’re also qualified to guide you through the Return Path certification process.

Proactive Monitoring

Our Deliverability Team actively monitors subscriber engagement—a big part of reputation—and can help re-engage or suppress inactive subscribers. We’ll also advise you on best practices for acquisition, schedules, content and regulations, and can help test campaigns before deployment to monitor inbox placement. Our Principal Delivery Strategist will devise a sending strategy for your initial sends, making sure we execute proper IP address warming and reputation management best practices. When needed, we’ll create remediation strategies to address deliverability issues.

The Right Tools

Listrak can help analyze and isolate delivery issues using both industry standard and proprietary deliverability reporting tools. Our strong email sending infrastructure provides on-time, on-demand, business-critical email services for some of the world’s largest and most sophisticated email marketers. We offer dedicated IP addresses, shared IP pools, and can authenticate senders through SPF, DKIM and DMARC. We also provide ISP-specific deliverability reporting, abuse reporting with feedback loops and automated address removal for bounces or complaints.