For the first time smartphones drove half the traffic and nearly a third of the revenue.
Buy-Online-Pick-Up-In-Store (BOPIS), blended brick-and-mortar and online shopping.
2018 saw more retailers centering their holiday marketing around these tactics.
We regularly share trends, insights, best practices and customer case studies with leading industry media resources and exhibit at industry events.
Strategies to help retailers break through the noise and stand out in the inbox on Black Friday and Cyber Monday!
SMS (Short Message Service) is essentially a 160-character text message that may include links whereas MMS (Multimedia Messaging Service)
While email remains a critical channel for retailers during the holidays season, integrating SMS into your marketing strategy can significantly impact consumer engagement and ROI.
When urban fashion and footwear retailers DLTR and Villa merged in August 2017 to become DTLR VILLA, the companies sought to build a national following through their target audience: Millennials.
Every day billions of emails are sent to consumers. Breaking through a noisy and crowded inbox has never been more difficult for marketers. Many of the email campaigns that you spend time developing, designing and targeting fall t
Big Data platforms have allowed us to drive increased real-time reactions to customer behavior and personalization which has helped us deliver on customer expectations.
Entering the new year, retailers are focused on outperforming competitors and the previous year’s shopper experiences. To maximize marketing spend, retailers need to approach their marketing framework with a cross-channel strategy
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