Listrak's Holiday Strategies
and Insights

Make this holiday season full of holi-yays with increased shopper engagement and revenue. Learn how to deck your shoppers inboxes with timely, personalized, cross-channel campaigns.

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Holiday Insights
CALENDARS

Holidates

‘Tis the season to mark your calendars, stay organized and make the most of each holiday.

Holiday Calendar at a Glance
Plan campaigns around these important days.
Communications Plan
Plan and track your holiday campaigns.

That's a wrap!

We are gifting you all the holidata to ensure you (jingle bell) rock this season.

Holiday Look Back
CONTENT STRATEGY

Revamp Old Traditions

Sleigh the holidays with new subject lines and content that stands out in shoppers’ inboxes.

Holiday & Subject Line Inspiration

Feeling Festive?

Feeling Festive? Get in the holiday mood with our Spotify Playlist

In 2018 we saw an uptick in mobile use (as expected), record-breaking shopping days ahead of Black Friday and a dramatic surge in Buy-Online Pick-Up-In-Store programs, which blurred the line between eCommerce and brick-and-mortar sales.

Holiday Retail Sales

$707.5B
total retail sales
+4.5%
$123.9B
total ecommerce sales
+16.5%
Daily sales averaged $2.1B across the whole holiday season (Nov 1 – Dec 31)

eCommerce Shopping by Device

$70.62B
Desktop Sales
$53.28B
Mobile Slaes
Daily sales averaged $2.1B across the whole holiday season (Nov 1 – Dec 31)

eCommerce
Traffic vs Revenue by Device

For the first time smartphones drove half the traffic and nearly a third of the revenue.


The Cyber 5 Expands

In-Store vs. Online

Buy-Online-Pick-Up-In-Store (BOPIS), blended brick-and-mortar and online shopping.
2018 saw more retailers centering their holiday marketing around these tactics.

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