Listrak's Holiday Strategies
and Insights

Make this holiday season full of holi-yays with increased shopper engagement and revenue. Learn how to deck your shoppers inboxes with timely, personalized, cross-channel campaigns.

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Holiday Insights
CALENDARS

Holidates

‘Tis the season to mark your calendars, stay organized and make the most of each holiday.

Holiday Calendar at a Glance
Plan campaigns around these important days.
Communications Plan
Plan and track your holiday campaigns.

That's a wrap!

We are gifting you all the holidata to ensure you (jingle bell) rock this season.

Holiday Look Back
CONTENT STRATEGY

Revamp Old Traditions

Sleigh the holidays with new subject lines and content that stands out in shoppers’ inboxes.

Holiday & Subject Line Inspiration

Feeling Festive?

Feeling Festive? Get in the holiday mood with our Spotify Playlist

In 2018 we saw an uptick in mobile use (as expected), record-breaking shopping days ahead of Black Friday and a dramatic surge in Buy-Online Pick-Up-In-Store programs, which blurred the line between eCommerce and brick-and-mortar sales.

Holiday Retail Sales

$707.5B
total retail sales
+4.5%
$123.9B
total ecommerce sales
+16.5%
Daily sales averaged $2.1B across the whole holiday season (Nov 1 – Dec 31)

eCommerce Shopping by Device

$70.62B
Desktop Sales
$53.28B
Mobile Slaes
Daily sales averaged $2.1B across the whole holiday season (Nov 1 – Dec 31)

eCommerce
Traffic vs Revenue by Device

For the first time smartphones drove half the traffic and nearly a third of the revenue.


The Cyber 5 Expands

In-Store vs. Online

Buy-Online-Pick-Up-In-Store (BOPIS), blended brick-and-mortar and online shopping.
2018 saw more retailers centering their holiday marketing around these tactics.

Recommended Content

We regularly share trends, insights, best practices and customer case studies with leading industry media resources and exhibit at industry events.

Blog Article

8 Email Strategies to Stand Out on Black Friday & Cyber Monday

Strategies to help retailers break through the noise and stand out in the inbox on Black Friday and Cyber Monday!

Blog Article

Mobile Marketing Strategies: Using SMS and MMS Together

SMS (Short Message Service) is essentially a 160-character text message that may include links whereas MMS (Multimedia Messaging Service)

Blog Article

Why You Need to Get Moving on SMS Marketing

While email remains a critical channel for retailers during the holidays season, integrating SMS into your marketing strategy can significantly impact consumer engagement and ROI.

Blog Article

eCommerce in the wake of COVID-19

News Article

DTLR VILLA Leverages ‘Tap-To-Join’ To Accelerate SMS-Driven Revenue 2.5X During Holiday 2019

When urban fashion and footwear retailers DLTR and Villa merged in August 2017 to become DTLR VILLA, the companies sought to build a national following through their target audience: Millennials.

News Article

Dont Fall Into The Trap of These Four Email Marketing Myths

Every day billions of emails are sent to consumers. Breaking through a noisy and crowded inbox has never been more difficult for marketers. Many of the email campaigns that you spend time developing, designing and targeting fall t

News Article

Martech Interview with Ross Kramer CEO at Listrak

Big Data platforms have allowed us to drive increased real-time reactions to customer behavior and personalization which has helped us deliver on customer expectations.

News Article

Untapped and Unfiltered: How to Win 2020 With a Solid SMS Marketing Strategy

Entering the new year, retailers are focused on outperforming competitors and the previous year’s shopper experiences. To maximize marketing spend, retailers need to approach their marketing framework with a cross-channel strategy

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