Reach customers on their preferred channel and device

Broadcast and transactional SMS campaigns reach customers personally, enhancing their experiences while increasing engagement. Through carefully orchestrated cross-channel messaging, SMS subscribers are your most engaged customers and brand advocates, having 25% higher engagement metrics than email-only subscribers.

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Broadcast and Triggered SMS

Create the right mobile experience through personalized, regularly scheduled broadcast messages and timely, relevant transactional SMS that go beyond order confirmation to include loyalty/reward triggers, time-triggered reminders, claim processing alerts, account-based alerts and more.

  • Compose, preview and schedule SMS campaigns right in Listrak’s application – no need to login or manage 3rd party software
  • Create targeted campaigns – filter by keyword, purchase behavior, or profile field, such as postal code or birthday
  • Time zone optimization based on area code
  • Dedicated short codes
  • Dynamic coupon pools
  • Real-Time engagement and revenue reporting and analytics
SMS Message Solution

Rainbow wanted to work with a single partner that understood how to maximize the marketing potential of Email, SMS and the Web. We found that partner in Listrak. This campaign has enabled us to capture mobile numbers and email addresses in a way that makes customers happy and increases sales while adding no administrative or technical burdens on our brick-and-mortar stores. It's a rare win-win.

David Cost, Ecommerce and Digital Marketing Executive, Rainbow

Cross-Channel Interactions

Cross-Channel Interactions

It takes shoppers 90 minutes to open an email but only 90 seconds to open a text message – and shoppers don’t have to be online to read your messages.

  • Engaging cross-channel subscription and customer data management; drive acquisition between email and SMS
  • SMS enhances email and social campaigns – creating urgency and driving conversions
  • Streamline cross-channel message creation and orchestration while remaining consistent and compliant

8%

SMS click-through rate

98%

SMS read rate

33x

ROI

Text-To-Join Acquisition and SMS Keyword Campaigns

Acquire numbers and email addresses across multiple channels and touchpoints with strategic text-to-join campaigns.

  • In-store signage strategies create opportunities for customers to start the conversation; no need to update POS, train employees or add new hardware or software
  • On-site tactics that engage visitors at the right points on your site as they’re browsing to encourage opt-ins
  • Email best practices to promote your SMS program in your most profitable channel
  • SMS campaigns to acquire email addresses to simultaneously and organically grow both lists
Text-to-Join

92%

SMS email text-to-join

6%

SMS + email conversion rate

25%

higher engagement

Tracking and Compliance

Tracking and Compliance

Listrak gives you the tools you need to run successful SMS campaigns.

  • SMS reporting includes short code level subscriptions, message volume, broadcast campaign metrics, and keyword opt-in metrics
  • Revenue attribution and reporting
  • Additional contact management is available
  • Google Analytics campaign reporting is quick and easy
  • Our experts will help you navigate through the compliance and carrier approval process during implementation and beyond

Other Channels