Personalization Suite

Personalize the Consumer Journey with Listrak Predictive Content and Product Recommendations

Create and manage contextually relevant content with ease to personalize every message, every page, every ad and every customer interaction with Listrak’s Personalization Suite and Advanced Segmentation. Based on machine learning and predictive analytic capabilities, we automate personalization to make it easy for you to create and share targeted messages – such as content, product recommendations or offers – based on each consumer’s behavioral data.

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Data-Driven Insights – Personalized Email Campaigns

Every email you send – from your monthly newsletter to your daily promotional messages and even your behaviorally-triggered messages – can be personalized using Listrak’s Personalization Engine. Using data-driven insights gained from each consumer’s behavioral data, you can automatically populate messages with content and products. Because the recommendations are determined through artificial intelligence, they are targeted to each contact exactly.

See How Easy it is to Deliver Listrak Predictive Content

Personalize Content and Products in Email

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Manage Personalization Across the Web

Machine Learning - Personalization Across the Web

Nothing enhances a consumers’s experience more than personal recommendations, especially when the recommendations are based on their behaviors and determined by machine learning and predictive analytic capabilities. With Listrak, the recommendations go beyond email to your site and programmatic ads. These channels become dynamic, engaging and actually aid customers in finding their next favorite product.

Artificial Intelligence that You Control

Listrak's predictive content and product recommendations are determined through machine learning and artificial intelligence. However, our easy-to-use interface allows you to control the algorithms, how your recommendations are visually displayed and you can even view the recommendations before they are added to your campaigns. You can bring your brand to life by customizing your imagery and messages rather than relying on templates that provide little flexibility.

Control Every Aspect of Product Recommendations

We were seeking a solution that would not only help customers discover new products but would give us control over what products were being recommended. With Listrak, we could quickly tweak the business rules and view what products would be displayed to each customer in advance. We were confident that we were promoting the right products to the right shoppers.

Chaim Posen, Jomashop

Advanced Audience Segmentation

Deeply Segment Your Audience for 1:1 Communications

Our Advanced Segmentation gives you the power to use in-store or online customer data – including browse behavior, purchase history and customer preferences. This 360 degree view of each customer allows you to segment your list and personalize messages like never before.