Email

Retailers use Listrak to send billions of targeted emails every month generating on average 50X ROI. Sophisticated email marketing tools like predictive analytics, advanced retail segmentation, dynamic content and predictive product recommendations allow marketers to translate customer data directly to personalized messages resulting in increased engagement and revenue.

Responsive Email Designer

Quickly and easily create responsive email campaigns that deliver consistent impact regardless of device.

Listrak Composer is our intuitive, drag-and-drop responsive email editor. Marketers can effortlessly insert dynamically personalized AI driven predictive content and predictive products, driven by the 360° custom profile, to speak to the individual. Choose from any of our fully-responsive layouts within our template library or quickly customize and build your own email from scratch without having to write a single line of HTML.

Watch Listrak Composer in action

Customer Journey Orchestration

Configure data-driven, intelligent journeys that engage customers in exactly the right way based on their real-time behaviors – all from a single marketing platform.

Optimize engagement for any scenario by designing cross-device, cross-channel programs using our best practices or your own experience – and then refine those journeys by adding branches and channels based on continuous learnings and insights.

Dive into Listrak Conductor™

Featured Case Studies

CLIENT CASE STUDY

Goop

Capitalized on automated predictive segmentation to increase and maintain reader engagement

“The Listrak platform is pretty easy to use, and the people are super helpful and friendly. I genuinely feel like Listrak wants what's best for its clients and not just its bottom line, which is really nice.”
Emilie Pacheco, Sr. Director of Marketing & Retention
25%+
Newsletter open rate
99.1%
Deliverability rate
CLIENT CASE STUDY

Traeger Grill

Client since 2013

Capitalized on AI-driven predictive content and product recommendations to increase “grill master” loyalty and engagement

30%
Email revenue growth
24%
Average annual list growth

Abandonment Messaging Suite

Listrak’s Abandonment Messaging Suite allows you to deliver strategically-timed personalized messages that re-engage active shoppers and nurture them forward to capture otherwise lost revenue.

Browse Abandon and Shopping Cart Abandon messages combine behavioral signals and predictive algorithms to deliver impactful messages that extend engagement and optimize the opportunity for conversion.

Easily incorporate predictive content, intelligent recommendations, and ratings and reviews to deliver highly-personalized interactions that maximize sales and loyalty.

Learn more about Abandonment Messaging
Our previous digital marketing provider could not deliver the results, product depth, and support that Listrak does. We could tell from the minute we began onboarding with Listrak, there was no comparison. They truly care about our business’ success and help us daily to maximize our growth
Gail Buffington, VP of Marketing & Analytics

Intelligent Trigger Campaigns

Automatically generate timely and relevant messages directly linked to real-time customer behaviors anywhere across the customer journey to strategically influence purchase intent at the right point in time.

Smart trigger messages respond to customer signals and deliver highly personalized interactions across email and mobile channels. Examples of intelligent trigger campaigns include:

  • Welcome Series
  • Winback / Lapsing Customer
  • Back-in-Stock Alerts
  • Price Drop Alerts
  • Inventory Alerts
  • Re-engagement
  • Post Purchase
Explore Behavioral Based Triggers

Predictive Product Recommendations

To deliver a truly personalized curated one-to-one experience across channels and devices, Listrak’s Predictive Products ingests and responds to millions of individual consumer signals.

Using advanced machine learning algorithms and providing the ability to layer deeply customizable merchandising decisioning, Listrak is able to understand and predict the most relevant, data-driven personalized products to influence the unique customer journey towards the path to purchase. With dynamic real-time product recommendations, you can feel confident that you are showcasing the right products to deliver the best user experience that is most likely to convert at that specific point in time.

Predictive Content

Content that speaks to your audience in a relevant and personal way adds differentiation and value to your brand experience beyond product offering.

Predictive Content allows marketers to utilize content marketing investments to foster increased customer engagement. By applying natural language processing AI and machine learning algorithms to your website content, Predictive Content automatically interprets and understands the context of your content. Using purchase history and behavioral data to understand personal interest, Predictive Content matches personalized one-to-one content to customers that truly care and want to read it.

Our crawler discovers new content from blogs, guides, articles, tutorials, recipes or any other content on your site as it becomes available. Inserting Predictive Content into a message is as easy as dragging, dropping and styling to fit your brand with minimal time and resources needed from your team.

Listrak's Predictive Personalization Suite

Actionable Predictive Segmentation

Maximize the value of persistent, unified 360° customer data by unlocking powerful automated predictive segmentation and data-driven profiles. Transform data from intent-based signals including transactional history, behavioral activity and stage in the customer journey into actionable insights and audiences through the combination of artificial intelligence, machine learning algorithms and actual human intelligence.

Utilize real-time, orchestrated audience segmentation to optimize spend, drive increased customer engagement and influence the path to purchase across channels and devices maximizing the lifetime value of your customers.

AI-Driven Campaigns

Deliver dynamic, highly-personalized self-learning and self-optimizing messages automatically to generate sales while maximizing the productivity of your limited staff.

Set your customized template and cadence one time and let Listrak’s artificial intelligence-driven predictive content and personalized product recommendations generate some of your highest performing campaigns.

Learn More

Automated Testing

Evolve your marketing campaigns, drive increased results and uncover customer insights by conducting experiments with innovative strategies.

Listrak’s automated testing tools give you the framework to determine the test criteria, content, audience, variations, timing, metrics and detailed over-time reporting to monitor success. Once the testing engine has determined a winning version, Listrak will automatically deliver the best performing message to the rest of your audience without any manual intervention.

Customer Lifecycle Analysis

Each customer journey is unique to the individual. In order to create and maintain a relationship that speaks to the personal stage at which they are in, lifecycle awareness and analytics are necessary to engage with the most meaningful timely message turning one time buyers into repeat customers. Recency and frequency triggers allow you to apply targeted loyalty, re-engagement and winback campaigns optimized with the most relevant and compelling content.

Set your customized template and cadence one time and let Listrak’s artificial intelligence-driven predictive content and personalized product recommendations generate some of your highest performing campaigns.

Predictive Analytics

Increase results across every marketing campaign by harnessing historical customer data to predict future behavior. Predictive Analytics uses artificial intelligence, machine learning and statistical modeling to assess the likelihood of what will happen in the future. Access to this critical information will allow you to make data driven decisions and speak to more customers based on their needs and specific customer journey.

Predictive models include predicted future spend and lifecycle stage, likelihood to purchase, open click or unsubscribe and discount and coupon affinity. Easy access to these models throughout the Listrak marketing automation platform will empower you to take action, improve results and drive more revenue.

Learn More about Predictive Analytics

Predictive Send-Time Optimization

The timing of your campaign delivery could mean the difference between a successful conversion or a message that is buried and ignored. Listrak’s Predictive Delivery utilizes AI controlled Send-Time Optimization to adjust the distribution of your campaigns based on a customer's individual engagement signals, driving increased activity and conversions.

Replenishment Campaigns are also driven by Predictive Delivery algorithms in order to determine the re-purchase cadence of individual products across your customer base. The delivery of targeted messaging specific to re-purchasing replenishable products will automatically adapt to the individual’s pattern of re-purchase maximizing recurring customer revenue.

Additional Listrak Email Marketing Features Include

  • Enterprise Scale Send Engine
  • Scheduled & Recurring Email
  • Frequency Caps
  • Predictive Analytics Filtering
  • Multidimensional Segmentation
  • Retail Data Segmentation
  • Behavioral Segmentation
  • Automated Smart Audiences
  • Automated Geo-Filters
  • Automated CRM Audiences
  • Customizable/Saved Audiences
  • Automated Split Testing
  • Send Time Optimization
  • Time Zone Send Optimization
  • Pre-made & Customized EmailTemplates
  • Image & Asset Media Library
  • Saved Content Library
  • Drag  & Drop Email Designer
  • Customer  Journey Workflow
  • Mobile  Responsive Email
  • Optional  Custom HTML
  • Drag  & Drop Product Recommendations
  • Drag  & Drop Content Recommendations
  • Drag  & Drop Dynamic Content
  • Custom  Email Fonts
  • Automated  Store Locator
  • Customizable  Social Links/Icons
  • Personalization  Mail Merge Fields
  • Automated  Personalized Fields
  • Customizable  HTML Content Blocks
  • External  Content
  • Automated  Browser & Unsub Links
  • Unsub/Suppression  Management
  • Automated  Pass-Along
  • Test /  Review Seed Lists
  • Cross  Device Preview
  • Bounce  Hygiene
  • Popup  Pro Email Acquisition
  • SMS  Email Subscription
  • Listrak  Exchange Social Acquisition
  • Listrak CRM Integration
  • Conversion / AOV / Revenue Tracking
  • List Activity & Health Dashboards
  • Message Activity Tracking
  • Detailed Delivery Reporting
  • Campaign Reporting Management
  • Detailed Contact Level Reporting
  • 360° Customer Contact Card
  • Domain Deliverability Reporting
  • Message Dashboards
  • Visual Click Tracking Reports
  • Email Client Reporting
  • Dynamic Content Reports
  • Retail Data Summary Reports
  • Google Analytics Tracking
  • Automated MultiPass Emails
  • Abuse / Bounce Handling

Ready to learn more?

We’d love to hear about the current state of your business and where you’re headed.

Get Started