A new dashboard is available for Listrak clients to view all their email and SMS campaign performance in a single view – The Performance Summary Report! 

Understanding the Dashboard

  • The Performance Summary report lives within Listrak Dashboards and provides data across messaging channels, lists, and shortcodes for a holistic view of your program results. 
  • Metrics include attributed revenue, unique clicks and click-through rate, and delivery rate, among others.
  • The default lookback date range is seven days, but the date picker allows for adjustments whether the set lasts 30 or 60 days or is a custom date range.
  • Data can be exported as an Excel file. You can customize the report view to hide/show the KPIs most important to your business needs and expand it for full-screen viewing.
  • The report’s view can be customized to look at a single list or collection, and campaign types can be expanded and collapsed to focus on specific initiatives as needed. There are three main categories:  Broadcast, Triggered, and Transactional messages.

Learn more about the Performance Summary Report and view a glossary of all the data points here: https://help.listrak.com/en/articles/6752169-performance-summary-dashboard

If you need assistance leveraging the report, contact your Account Manager.

Download the 2022 Email Trends and Observations Report

Thank you! Your submission has been received!
Download the Listrak 2022 Retail Email Benchmark Report
Oops! Something went wrong while submitting the form.

You Might Also Like

posted on
November 22, 2023

Build SMS Engagement from the Start with Contact Cards

Don’t miss out on the engagement and revenue potential a new subscriber brings to your SMS program. Learn how and why including a contact card in your automated SMS Welcome Series is an important first step.
posted on
November 22, 2023

Taking Your SMS Program from Launch to Scale

Learn strategies to take your Cross-Channel Programs from Launch to Scale: Acquisition, Automation, Segmentation, Test, Measurement, and more.
posted on
November 7, 2023

Canadian Compliance Changes Coming December 1

Learn what’s changing so your SMS program succeeds without fines, interruptions, or suspensions this holiday season.

Trusted by 1000+ Retailers and Brands

Ready to grow your business?
Let’s talk.