As AI floods the industry, Retail Marketers are set to scale programs and improve efficiency. But beware of traditional functionalities rebranded as “AI-powered.” Learn tips to use “real” AI while still controlling your decisions.

Cookie deprecation is delayed, but this shouldn’t surprise marketers. Get a refresher on how third-party cookies affect Listrak solutions, and six strategies you can power with Listrak to collect customer data.

Shopify is investing in Checkout Extensibility as the sole way to customize Shopify Checkout moving forward. Here’s what you need to do to prepare for this upgrade.