As companies add marketing channels to their ever-expanding tech stack, many aren't aware of the problems lying beneath the surface.
See, when most companies want to add a channel, they often just bolt it onto their existing stack. At first glance, everything seems great. The patch appears to work, and everyone’s happy. But after digging a bit deeper, the problem emerges.
Why don't bolted-on channels create the perfect solution? It’s because your company’s underlying data becomes disparate and siloed, not consolidated or unified.
If you think of your omnichannel sales operation as a house, disparate data creates cracks in its foundation. And problems will continue to reveal themselves over time if the underlying data issues aren't resolved.
Working with disparate data results in a number of negative consequences for an omnichannel sales funnel. Here are six problems stemming from disparate data that may be limiting your performance goals:
Disparate data can cause all kinds of problems for your organization, but fortunately, you don’t have to take a wrecking ball to your sales channels to create a solution. Like your home’s foundation, the foundation of your business can be repaired. And it starts with unifying your data.
When channels co-exist within one platform, you can take advantage of its holistic environment to create the most precise, timely, and relevant customer communications.
If you'd like to see how Listrak's unified marketing platform can increase performance through improved data flow, schedule a demo with us.