2021 Ecommerce Email Benchmarks

2021 Ecommerce Email Benchmarks

Jan, 1, 2020 - Dec. 31, 2020 Listrak Data

Listrak's 2021 Ecommerce Email Benchmark Report is available now! Based on 70 billion messages sent by 1,000+ retailers and brands in 2020, this report presents the overall benchmark results across 11 different types of email campaigns critical to retailers.

Key findings include:

  • Increased send volumes don’t degrade engagement rates
    Sending more doesn’t hurt, it increases revenue!
  • Personalized product recommendations increase conversions
    A lot… in every case… every single time!
  • Supercharge email with mobile text messaging
    We’ve found that 1 + 1 = 3!
  • A single integrated platform is crucial
    Siloed data and interactions underperform – Shocker!

Metrics highlighted in this 38-page report include Open Rates, Click to Open Rates, Conversion Rates and Revenue Per Email Sent. Results are further broken down into 21 retail categories to better measure against your own campaigns.

Download the 2021 Ecommerce Email Benchmarks now to see how your results compare.

Thank you! Your submission has been received!
Download the Listrak 2021 Retail Email Benchmark Report
Oops! Something went wrong while submitting the form.
Please enter your valid business email.

Ready to grow your business?
Let’s talk.