Listrak observes, collects and synthesizes data from disparate sources and at every touchpoint across the customer journey – both online and offline – to capture critical customer signals and links them to a single, 360 customer profile. Listrak CRM unlocks unified customer data through powerful exploration and visualization tools.
Understand and speak to your customers as individuals through a single unified 360° profile. Listrak continuously collects data and signals from all sources, channels and devices including anonymous identifiers. This data is synthesized to create a complete, living unified 360° profile that is essential to powering your marketing decisions and orchestration.
Engage audiences across devices and never miss another opportunity to connect. From smartphones to tablets and desktop computers to wearables and IoT, listen to and retarget customers as unique individuals, not as separate persons. The unified 360° profile is constantly updated as new data becomes available regardless of device. Listrak uses deterministic and probabilistic cross-device tracking to connect disparate identifiers into a unique identity.
Observe, report and react to customers before they have provided a channel identity such as email or mobile number. Signals from anonymous identifiers are consumed and translated into the unified 360° profile once a linking identity path is made through continuous machine learning. This historical data allows you as the marketer to better personalize from the point of acquisition rather than starting from scratch.
Understand your audience by following their actions to help you predict their next steps. Collect and unify data from disparate data sources such as a mobile loyalty app or usage data from an IoT device. From browse and engagement activity to purchase and lifecycle events, there are countless indicators pointing to where the customer is in their unique journey. Listrak will listen and respond to these individual consumer signals of intent, translating them into actionable touchpoints of communication for maximum impact.
An ongoing acquisition strategy online and offline across devices, channels and platforms is imperative to boost revenue and grow your business. Listrak can help with a number of acquisition tools including on-site popups, email acquisition points, SMS keyword campaigns and social lead ads through Listrak Exchange. All can be customized to fit your brand and trigger new subscribers into strategic welcome series and nurturing campaigns.
Go from insight to action with a single click that empowers marketers to target, filter and trigger campaigns based on real-time customer behaviors.
Audience triggers mean no more manual imports
Push insights to paid search/social for cost-effective acquisition
Send targeted messages to the devices in their hands with SMS and push
Over 70 out-of-the-box data visualizations uncover your best customers and what makes them so valuable.
Understand customer retention, acquisition and channel trends
The metrics and KPIs needed to help beat last year’s numbers
Save money on consultants with insights you can use right away
With over 1000 retailers as clients, we are laser-focused on helping our clients drive results and exceed their goals. Check out some of our client success stories below.
Required a vendor with an established Shopify Plus integration, plus a partner to help optimize and grow their digital campaigns through advanced CRM data insights.
Listrak Exchange Delivers Cross-Channel Engagement
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Focusing on "Collector" Loyalty, Robert Graham Boasts 33% of Total eCommerce Revenue from Email Marketing
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We’d love to hear about the current state of your business and where you’re headed.
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