Google’s Move from Universal Analytics to GA4
What You Need to Know
On July 1, 2023, Google Analytics will officially sunset its legacy system and stop processing Universal Analytics to prioritize the new GA4 measurement solution. This new iteration has the flexibility to measure many kinds of data, delivering a more robust analytics experience designed for the future. However, GA4 has its changes – how certain KPIs are defined, what standard reports look like, and how and where customers are identified across channels. Rest assured, Listrak is here to support you in this changeover and to help you understand how this will impact your day-to-day campaign performance management. Continue reading this quick-reference guide to help you prepare for the changeover.