Listrak Services

Your Success is Our Goal

Collaborative approach to build a beneficial partnership

We're here to help you maximize the ROI of your digital marketing campaigns. We understand the complexities retailers face and we can solve the business challenges related to capturing, understanding and using your customer data to grow your business and strengthen the relationships you have with your customers through strategic omnichannel campaigns.

With Listrak, you gain a team of specialists that bring proven, retail-specific expertise to your marketing team – providing winning strategy, top performing technology and integrated brand marketing. Our collaborative approach adds value that is tailored to your exact needs. We'll help you click with your customers.

"The thing about Listrak that I value the most is the partnership. I know there is a team of people tracking trends and the important statistics and helping me navigate the landscape of eCommerce."

Chris Fenwick, Ten Thousand Villages

Our Approach

We offer the most comprehensive service levels in our industry. When you partner with Listrak, you get more than a user name and password. Depending on your needs, you get an entire team of retail strategists, account managers, project managers, deliverability experts, graphic designers and technical integrators who can become an extension of your marketing team.

Onboarding

Prior to kickoff, you'll meet with your Account Manager to discuss strategies and goals. You'll also receive training customized to your needs so you'll know exactly how to successfully launch your marketing program. And, we'll partner with you to integrate the technical elements, migrate data and implement new solutions smoothly and efficiently.

Full-service Capabilities

Should you choose Listrak to be your full-service email marketing partner, our project managers will work with you and our team of graphic designers and copywriters to create emails that click with your customers. We can reduce development time, create relevant and personal messages and ensure that every email campaign is optimized for performance, whatever your goals may be. Our team members are skilled in best practices for responsive email design and coding techniques, and each email campaign will undergo thorough testing to ensure rendering across all major browsers and email clients.

Strategic Account Services

Led by your Account Manager, your team will keep you on top of campaign strategies, trends and best practices in the retail marketplace. You'll also have guidance in testing new campaigns, optimizing existing ones and tracking results. In short, we'll provide you with the tools and strategies necessary to build the relevant campaigns you need to engage your customers across multiple channels.

Support

Our customer support phone line is answered 24 hours a day, seven days a week, 365 days a year, and our average hold time is less than three minutes.

Implementation

Listrak is dedicated to providing clients with ROI-driven marketing solutions. Our single, integrated digital marketing platform ensures your new solutions will be up and running efficiently and seamlessly. We offer integration with all major eCommerce platforms, with many pre-built integrations available to help you achieve your goals quickly. Most solutions can be implemented within a matter of weeks – not months – accelerating the time to benefit and ROI.

Tactical Implementation

Our solution integrations are performed in a strategic and tactical manner so you will be up and running quickly. Listrak is your integration partner, making it easy to import all your data and assets, ensuring that everything is properly configured and operating effectively.

Partnerships

We work closely with a number of partners from platforms to solution integrators to industry partners who specialize in eCommerce, enabling us to provide retailers with easily integrated solutions.

API

We have a robust XML-based API that allows you to integrate external systems with our platform.

Deliverability

Email campaign success is dependent on reaching the inbox and rendering correctly. As you know, regulations, technology and ISPs are always evolving to protect their customers, which can have a direct impact on the placement of your messages if you don't remain up-to-date. Listrak is one of the most respected and trusted Email Service Providers in the industry. We maintain close relationships with ISPs and have leadership roles in key organizations responsible for creating rules and best practices. We provide strategic guidance to help you navigate the deliverability landscape to maximize your inbox placement.

Industry Relationships

Listrak's strong relationships with ISPs and active participation in industry groups such as MAAWG, ESPC, IAPP and OTA mean our team is always up-to-date on technical and regulatory developments. Leveraging this knowledge allows us to navigate the changing landscape to protect your reputation and increase your inbox placement. Our team members stay on the leading edge of the email industry so you don't have to. We are also qualified to help you through the Return Path certification process.

Proactive Monitoring

Our Deliverability Team, along with your Account Manager, actively monitors subscriber engagement - a big part of reputation - and can help re-engage or suppress inactive subscribers. We also offer advice on best practices for acquisition, schedules, content and regulations and can help test campaigns before deployment to monitor inbox placement. Our Principal Delivery Strategist will architect a sending strategy for your initial sends, ensuring that proper IP address warming occurs and reputation management best practices are followed. When needed, our team will work with you to create remediation strategies for deliverability issues.

The Right Tools

Using both industry standard and Listrak proprietary deliverability reporting tools, our team can help analyze and isolate delivery issues. Listrak has a strong email sending infrastructure which provides on-time, on-demand, business-critical email services for some of the largest and most sophisticated email marketing users. We offer dedicated IP addresses as well as shared IP pools. We authenticate senders through SPF, DKIM and DMARC. We also provide ISP-specific deliverability reporting, abuse reporting with feedback loops and automated removal of addresses that bounce or complain.

Strategy

Not only do we keep up with current digital marketing best practices, we work with our clients to develop many of the strategies that become retail industry trends. As innovators, we're constantly creating new strategies retailers can use to click with their customers. Our retail strategists share campaign ideas that have been proven to engage shoppers, drive incremental revenue and increase AOV and ROI.

Objectives

We know you need to fully understand campaign performance and revenue impact to set the right business goals. Our retail strategists will help audit your customer data and campaign metrics and provide a detailed analysis, determining the right objectives and putting a strategic plan in place.

Guidance

Implementing new campaigns is easy with the help of our retail strategists. You'll have guidance at every stage, whether planning, development, execution, testing, optimization or tracking – as well as creative new ideas that will drive engagement and revenue for your business.

Optimization

We encourage and help you strategize campaign testing and optimization for performance, and closely watch for trends to share with you that can be used to enhance your future campaigns.

Creative

One-to-one marketing depends on the right customer receiving a relevant message delivered at the right time in the right channel. We can help you reach each shopper with a personal message at every touchpoint, increasing engagement and ROI.

Creative Design

Presenting a consistent brand and shopping experience across all customer touchpoints is paramount to your success, and our designers can create beautiful, inspired campaigns that deliver the right impression that are optimized for performance in all channels.

Content Optimization

Campaigns that are personal and relevant to customers have the highest performing metrics, and our creative team can work with you to create targeted messaging for each customer segment so you truly click with your customers.

Mobile Optimization

More than half of your messages are being viewed on a mobile device, and our creative team can work with you to convert any campaign into responsively-designed emails that are optimized for performance on multiple mobile screen sizes.