Webinars

Level Up Your Mobile Program Approach

Hosted by: Haleigh Beckman and Megan Freas
19:42
Grow your Mobile Program across the customer journey - from acquisition to nurture to optimization. Learn how to accelerate list growth quickly and refine your messaging for maximum engagement and return.

Use Data to Power Your Marketing Strategy & Drive Results

Hosted by: Ryan Ogurcak and Jon Sanville
45:41
Your Data Powers Your Success! Learn the types of data you should leverage to power your Listrak program, where to find meaningful data within the Listrak application, and how to use it to power other components of your digital marketing program.

How to Finish 2022 Strong

Hosted by: Karen DiClemente and Jake Pasini
16:24
Understand the business impacts of going from the pandemic - with closed retail & shipping/inventory issues to the world re-opening - now paired with inflation & recession concerns. Learn what you need to do to finish the year strong!
  1. Keep perspective of Retail’s performance in ’22 vs. ’21 and pre-pandemic ‘19
  2. Understand the current climate challenges and hear solutions with user Privacy & Identity
  3. Review the latest Retail Index/ Consumer Spending Index
  4. Synthesize it all together with recommended Holiday planning strategies and tactics

Acquisition: How To Acquire and Reach New Contacts

Hosted by: Jake Pasini and Patrick Murray
25:34
New customer acquisition is critical to the success of any business. Learn today's best practices and the capabilities within the Listrak application to help you acquire and reach new contacts.
  1. Key Focal Points
  2. Acquisition Tactics
  3. Acquisition Impact on SEO
  4. List Health Dashboard

Get Personal: One Message Does Not Fit All

Hosted by Allie Naughton and Joe Schmidt
44:21
Personalization is paramount! Learn personalization tactics you should use to improve the scalability and sophistication of your email marketing program.
  1. Personalization Pitfalls
  2. Basic: Foundational tactics to get you started
  3. Intermediate: Popular tactics to improve customer experience
  4. Advanced: Leading tactics to meet modern expectations
  5. The Power of Dynamic Content

Tracking Trends: Capitalizing on the Latest

Hosted by Mike Hartman and Rob Burkholder
36:56
To keep up with consumers’ changing wants and needs, we’re tracking the latest email marketing trends of 2022. Learn how to incorporate them into your digital marketing program to capitalize on the latest.
  1. Influencer Marketing
  2. Live Selling Events
  3. Buy Now, Pay Later
  4. Putting Data to Work

Designs that Deliver

Hosted by Mel Lobach
28:04
Breathe new life into your creative strategy with pro tips and tricks we’re sharing for email designs that increase engagement and revenue.
Topics we’ll cover:
  • Getting Seen in the Inbox
  • Saving Time with Saved Content
  • Creating Engaging Experiences
  • Designing for Dark Mode
  • And more
Webinars
Shorts
Podcasts

Apr 24 | Episode 6

Client Spotlight – Welcome Movado Group’s Margot Grinberg!
Margot Grinberg, President of the Movado Brand and SVP of Ecommerce for the Movado Group, shares how her team achieves ongoing success with Listrak. Hear her talk about the importance of executing data-driven strategies and personalized marketing across channels to engage their broad and diverse consumer segments. Plus, Margot discusses Movado's approach to product innovation and fostering lasting customer relationships with its luxury timepieces and cutting-edge design.
Latest Episode

Exciting News! Innovation Unleashed is on Apple Podcast.

Episodes

March 27

Episode 5

Shopify + Listrak + The Maze Group: Special guest Nick Thomson, Head of Partnerships at The Maze Group, is in the studio – Hear about the dynamic world of ecommerce with a spotlight on Shopify and Shopify’s Extensibility – The significance of personalization to improve user experience – Challenges in transitioning from Legacy systems – The Impact of AI
23:55
Play Episode
February 28

Episode 4

Shape Your 2024 Strategy: Just launched, Listrak’s 2024 Cross-Channel Benchmark Report – Which email and sms messaging campaigns really move the needle for retailers and brands – ShopTalk 2024 is in 3 weeks – What to Expect on the tradeshow floor and the omnipresence of AI
27:15
Play Episode
NOVEMBER 22

Episode 2

Segmentation and Targeting is Unleashed: Sneak a peek at the next-gen Listrak platform – Build and use segments for all your channels in a single platform – See the updates to Buyer Preference, Contact Behavior, and Product Behaviors – Plus Unified Contacts and Segment Management
27:30
OCTOBER 25

Episode 1

A lively discussion about: The terms CDP, CRM, and marketing platform – Why data silos are bad – Right message, right time, right channel – How marketers can stress less – And MORE
35:47
Play Episode