Our online toolkit will help you build a successful email strategy that will keep your customers engaged and buying before, during and after the holiday season. Check out our collection of resources below to get started.
An overview of important holiday dates and deadlinesCommunications Plan
A worksheet to track your holiday planning (Excel)Holiday Look Book Part 1:
Design and message inspirationHoliday Look Book Part 2:
Creative strategies and tactics
A discussion on the benefits of wish lists and how you can use them to increase sales this holiday season.
Featuring Account Managers Matt Lindley & Rick McKinney
A discussion on when to send your messages during the holiday season and how frequently.
Featuring Account Managers Gabe Ramirez & Leah Craig
A discussion about how to use low inventory and surplus inventory to acquire new shoppers while selling more to existing customers.
Featuring Account Managers Heidi Winterowd & Shane Thomas
A discussion about leveraging your data from previous holiday seasons to inform and direct your plans for 2015.
Featuring Account Managers Rachel Clark & Charley Detwiler
A discussion on what steps to take so that you can start holiday planning early this year.
Featuring Account Managers Katherine Brown & Rachel Douglas
A discussion on a challenge that arises for retailers who cannot discount during the holiday season. Listen as we cover our top ten tips for standing out from the discounting crowd.
Featuring Account Managers Julie Wahl & Irene Lynch
A discussion on how often to send during the holiday season and how to ramp up your sending cadence before the holidays.
Featuring Account Managers Maura McKendry & Tatum Albert
Strategies for personalization during the holiday season and building retail campaigns that speak to your shoppers.
Featuring Account Managers Leslie Kubicki & Haleigh Larsen