Listrak’s Contact Card observes, collects and synthesizes data from disparate data sources and at every touchpoint across the customer journey into a unified 360˚ profile, giving you true visualization of all customers, subscribers, site visitors and anonymous users.
Transform data from intent-based signals including transactional history, behavioral activity and stage in the customer journey into actionable insights and data driven decisions through the combination of artificial intelligence, machine learning algorithms and actual human intelligence.
Observe and understand the customer journey at an individual level. Glean truly actionable, data-driven insights faster and more accurately due to the robust contextual data derived from the Unified 360˚ Profile.
Structured to fully support your needs for personalized cross-channel campaigns, marketing analysis and business intelligence.
Capture and store anonymous user data prior to subscription, then pair it with a consistent identifier to a single customer account.
Configurable to specific needs to support changing environments and meet evolving brand requirements.
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