The Challenge

25% of eCommerce revenue for Worx comes through the email channel due to the emphasis placed on this channel. Even though a major part of its strategy focuses on acquisition, the revenue growth was not aligned with the increased list size. The company looked to Listrak to augment the triggered campaigns they were already sending to increase the number of touchpoints, raise engagement metrics and drive more revenue.

The Solution

Worx implemented Listrak’s Alerts Suite to automate both Back in Stock and Price Drop notifications.

  • Back in Stock Alert: Average conversion rate 12%
  • Back in Stock Alert: $5.58 average revenue per email sent
  • Price Drop Alert test without price: Average conversion rate 7.9%
  • Price Drop Alert test with price: Average conversion rate 13.23%

Email is a huge revenue-driver for us. We’re already running a number of campaigns so in order to get more from our email channel, we have to be strategic. We wanted the Alerts to help deliver customers right back to the site when they didn’t make a purchase.

LAUREN GOMEZ, DIRECTOR OF MARKETING, POSITEC

About Worx

WORX tools are built on a platform of innovation, power and performance. They’re engineered with superior technology and value built into every contemporary design, so you can perform with precision. WORX makes it easier to get the toughest jobs done faster. Shop string trimmers, blowers, chainsaws, mowers, DIY tools and more.