The Challenge

Rainbow Shops had trouble capturing their disengaged and hard-to-reach customers. By understanding the activity of subscribers on their list and targeting this inactive segment with relevant messaging and catchy subject lines, Rainbow is awakening lapsing subscribers and winning new sales.

The Solution

In order to expand its reach and re-engage lapsing subscribers, Rainbow built an automated campaign through Listrak that sends a series of messages to their inactive subscribers. The series works just like any other automated campaign; however, instead of being triggered by an action, it’s triggered by inaction.

Re-engaging a lapsed customer doesn’t have to be overwhelming. With Listrak, we easily put an ongoing conversation in place to reignite those customer’s interests and drive high return on a low-cost investment.

DAVID COST, ECOMMERCE AND DIGITAL MARKETING EXECUTIVE, RAINBOW

About Rainbow Shops

Rainbow is an international fashion retailer with over 1,000 locations in the United States, Puerto Rico and the US Virgin Islands as well as RainbowShops.com. They offer a wide selection of women’s, juniors, plus size, and children’s clothing, as well as shoes and accessories. With hundreds of new styles arriving every day in stores and online, Rainbow is the ultimate purveyor of must-have looks in fast fashion. Headquartered in Brooklyn, NY, Rainbow has been the final say in affordable style since 1935.