Having such an extensive product catalog could be challenging from both a merchandising and marketing perspective; but, with Listrak’s help, Harriet Carter is able to engage shoppers throughout the entire shopper journey.
Working closely with Listrak, Harriet Carter sends shoppers a personalized email after they browse the site but don’t add items to their carts or checkout. The email features an image of the item that was browsed along with personal product recommendations based on recent activity.
Customer satisfaction is the key to our success. It has been our number one priority and everything we do – from product selection to site design to marketing strategies – centers around that. With Listrak, we can personalize interactions with each customer, and our shoppers respond positively.
MARY ELLEN PANOUSIS, VP, INTERNET COMMERCE
Harriet Carter has been offering distinctive gifts since 1958, including products for organizing your home and life as well as As Seen on TV products, household gadgets and problem solvers. Learn more about the company and see its extensive product catalog online at www.harrietcarter.com.