When SOKO GLAM joined Listrak, they already had an existing SMS program in place. With contact list growth the priority regardless of channel, the beauty brand leveraged a two-step, opt-in popup on both mobile and desktop. Each promotes an aggressive15%-off incentive for an email address and phone number.
“Listrak’s Two-Step popup solution has helped us maximize the revenue potential of multiple channels during a single engagement.” - Michelle Kim, SOKO GLAM
The dual popup has been extremely successful, particularly with desktop subscribers. Nearly one quarter of that list was derived through the two-step program.