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June 23, 2016
Repeat customers make up only 15% of the average retailer’s email list. However, a well-planned post purchase campaign strategy will engage and nurture customers, building loyalty and generating another sale. We shopped 50 of the top retailers and monitored the emails we received – from the order confirmation through the review request. We then teamed up with our Account Managers to evaluate the messages and we put together strategies and tactics that every retailer can easily implement just in time for the holidays.
Download this guide to learn:
• How to ensure your transactional messages work with other triggered and broadcast messages
• Strategies for using customer data to create highly personal and relevant transactional and loyalty messages
• What elements customers are looking for in transactional and loyalty messages