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August 22, 2016
There has been a major shift in the way customers are shopping. Time is their most valued resource, so messages that are personalized, timely and relevant to their needs will be more useful to them. This look book contains 10 key message elements that will transform your holiday campaigns, including:
• New segmentation and personalization strategies
• Ways to engage customers without relying on discounts
• How to increase your deployment schedule the right way