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Commissioned study conducted by Forrester Consulting
July 23, 2014
Listrak commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying its email marketing platform and omnichannel digital marketing solutions. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of the Listrak email marketing platform and Listrak omnichannel marketing solutions on their organizations.
Our interview with an existing customer and subsequent financial analysis found that the interviewed organization experienced the risk-adjusted ROI, net present value (NPV), and benefits shown in Figure 1.
The analysis points to an ROI of 151% and a net present value (NPV) of $1,735,426.
In its first year, the organization achieved a combined $12 million in revenue, or $848,000 in profit, from eCommerce and brick and mortar sales driven by Listrak and attributed 18% of its online traffic to Listrak solutions.