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Megan Ouellet, Director of Marketing
June 20, 2013
There’s no denying that email drives sales. However, while it lets you cast a wide net, bringing in new customers every day and increasing revenue, on average more than six out of 10 of your subscribers aren’t engaged or active, meaning you’re spending a lot of time, money and resources marketing to people who simply aren’t interested.
Email should not be thought of as a short-term revenue generator. When done correctly, it can build loyal customers and lasting relationships.
The Next 90 Days: A Critical Timeframe for Turning First-Time Buyers into Loyal Customers explores strategies that will set you up for long-term success. The whitepaper is conveniently formatted as a timeline, outlining beset practices for the types of emails that should be sent in order to maximize engagement and conversions from week one through month three after a customer has made a purchase, including order confirmation, shipping confirmation, thank you, review request, recommended products, loyalty and winback.