2013 Research Report and Look Book: Shopping Cart Recovery Tactics of the Top 1000 Retailers

Megan Ouellet , Director of Marketing
October 15, 2013

Our fifth annual edition of the Shopping Cart Recovery Habits of the Top 1000 Retailers, looks not only at how many companies are sending remarketing emails and the number and timing of the emails they are sending, but also what they are doing to boost their reachable rates and engagement, including modal acquisition tactics and recommended products, as well as ratings and reviews both online and in recovery emails.

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More retailers are sending cart recovery campaigns

Retailers are Sending More Messages

Retailers are sending more messages – Single messages dropped 27%, two messages increased 30% and three messages increased 40% over 2012.

Retailers are reaching back sooner – 73% of first messages were received within 24 hours of the abandonment and 79% of the second messages were received within 48 hours of the first message.


Download the report to learn the details of these and many other insights – including surprising findings on how retailers are missing opportunities and literally leaving money on the table – as well as to see examples top retailers’ campaigns.

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