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Megan Ouellet, Director of Marketing
July 15, 2013
2012 saw a noticeable shift in consumer shopping behaviors. Online sales soared 14% over 2011, reaching $289 billion, and mobile sales drove 11% of the year’s record-setting holiday season. In fact, online sales are growing seven times greater than offline retail, with mobile accounting for one in every 10 eCommerce dollars spent1.
But with a reported 70% of recipients deleting an email if it doesn’t look good on their mobile devices, retailers clearly only have one chance to make a good impression and every click counts. Responsive email design allows you to create mobile-friendly emails that look great no matter where they’re opened, enhancing usability and improving engagement.
In Reach You Shoppers the Right way with Responsive Design, you will learn why you should consider responsive design for email templates, how it works and 10 best practices.