Personalization is the Key to Post-Holiday Campaigns

This holiday season is seeing a big increase in the number of online and mobile shoppers. This means you need to have a strategy in place to keep these new customers engaged and active after the holidays in order to turn them into loyal and long-term customers.

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Personalize Campaigns with Product Recommendations

The key to re-engaging these shoppers is to create personalized email campaigns, and adding recommended products to post-holiday campaigns is a great way to keep new customers buying from you. In fact, 77% of online shoppers make additional purchases when presented with recommended products that match their individual preferences.

Download this whitepaper to learn how you can turn your mass post-holiday blasts into extremely personalized campaigns that are merchandised to customers individually. It includes five new campaign ideas and other suggestions on where and how to use recommended merchandise to increase sales.

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