Whitepapers

Relationship Commerce begins with Personalized Content

Transactional commerce focuses on customer acquisition and individual sales whereas relationship commerce shifts the focus towards the customer, emphasizing loyalty and long-term customer engagement. To truly transition to relationship commerce, organizations need to connect with shoppers in new ways. Download this guide to learn how to offer meaningful reasons for shoppers to interact with your brand – through video tutorials, how-to articles, product care guides and other content related to the site visitor’s needs.

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