SMS Marketing: Why You Need It and Where to Get Started

February 13, 2018 1:00 PM ET
Hosted By: Jason Henry-Ruhl, Director of Product Education, Listrak and Zach Trimble, Product Manager, Listrak

The personal nature of mobile phones makes SMS marketing a very powerful part of your cross-channel strategy. Customers who have subscribed to both SMS and email have 25% higher engagement metrics than email-only subscribers; and with a 6% average conversion rate, they are the customers you want to reach. However, many brands are still struggling to figure out how to seamlessly add an SMS strategy.

Join us as we walk you through a current state of the SMS industry, sharing examples and results from our extensive eight-month research of nearly 1,000 brands. We’ll then share best practices, new ideas and how you can reach your goals with Listrak’s mobile marketing solution.

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