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September 23, 2014 1:00 PM ET
Hosted By: Ross Kramer, CEO Listrak
Special Guest: Sucharita Mulpuru, VP, Principal Analyst of Forrester Research.
In 2013, 16% of all holiday eCommerce sales were generated through the email channel. And that number is trending upwards. Are your emails holiday-ready?
Spend this important hour with us to learn proven email strategies to ensure a profitable holiday season. You’ll hear from our guest Sucharita Mulpuru, Vice President and Principal Analyst of Forrester Research, as she provides an overview of the current state and importance of email marketing for the holidays. Then, Ross Kramer, CEO of Listrak, will give an overview of the best of the best ideas – including examples and results - for maximizing holiday email strategies. Ross will cover strategies for acquisition, remarketing and winback, as well as best practices for data-driven personalization.