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August 16, 2017 1:00 PM ET
Hosted By: Brent Shroyer, VP Product Marketing & Mike Hartman, Sr. Director Product Strategy
Did you know… About 28% of marketing budgets are now earmarked for content creation?
Today, it’s imperative to have the right tools in place to get your message in front of your audience. While digital marketing allows your messages to be targeted and automated, the real opportunity lies in the ability to PERSONALIZE those messages and reach consumers across multiple channels in virtually real-time. The payoff is huge, but marketers still struggle to make sense of and use the vast amount of consumer data now available to them.
Predictive content solves this, using machine learning and predictive analytics to match the right content to the right consumer.
In 30 minutes, you'll learn: