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August 24, 2016 1:00 PM ET
Hosted By: Travis Buck, Creative Director, and Laurel Morse, Manager of Copywriting
Triggered messages – like Shopping Cart Abandonment, Browse Abandonment, Welcome Series and Post Purchase campaigns – are great. Not only do they have higher engagement metrics than broadcast messages, but they run in the background and require very little design time and maintenance once they are up and running.
But that doesn’t mean you should set-it-and-forget-it. Especially during the holidays.
Join us as Travis Buck, Creative Director, and Laurel Morse, Manager of Copywriting, share ideas to update these campaigns while streamlining design time. You’ll gain knowledge that will save you time over the holidays through well-designed and perfectly targeted triggered emails.