2016 Holiday Strategies, Trends and Best Practices

Holiday revenue can account for 20-40% of a retailer’s annual sales. That’s why it is so important for online and omni-channel retailers to work year-round to prepare for the holiday season. Join us as we dissect last year’s numbers and share monthly strategy ideas that are designed to keep you on track while ensuring you don’t miss any of this year’s hottest trends and best practices.

You’ll learn: 
• 2015 benchmarks and 2016 holiday projections 
• Cross-channel strategies to support your online, mobile and in-store revenue goals 
• Email trends, including ideas for messaging, segmentation, personalization, cadence, subject lines and mobile optimization 

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