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August 5, 2015 1:00 PM ET
Hosted By: Ryan Hofmann, Chief Brand Strategist
Customers don't demand personalized communications. They'll simply shop elsewhere if the messages you're sending aren't relevant, timely and useful. And with the big revenue goals you're facing this holiday season, personalized messages are more important than ever.
In this session, we’ll show you advanced segmentation strategies you can use to engage the non-buyers and capture the first sale, turn one-time buyers into loyal customers, keep your best customers shopping and prevent all customers from lapsing. Every message and interaction you have with subscribers should be personalized, especially during the holidays, and we’ll show you how to do it.