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How to Optimize your Triggered Messages for the Holidays

Triggered messages – like Shopping Cart Abandonment, Browse Abandonment, Welcome Series and Post Purchase campaigns – are great. Not only do they have higher engagement metrics than broadcast messages, but they run in the background and require very little design time and maintenance once they are up and running. 

But that doesn’t mean you should set-it-and-forget-it. Especially during the holidays. 

2016 Holiday Strategies, Trends and Best Practices

Holiday revenue can account for 20-40% of a retailer’s annual sales. That’s why it is so important for online and omni-channel retailers to work year-round to prepare for the holiday season. Join us as we dissect last year’s numbers and share monthly strategy ideas that are designed to keep you on track while ensuring you don’t miss any of this year’s hottest trends and best practices. 

Our Top Tips for the Holiday Season

The holiday retail landscape has changed drastically. Shoppers expect a seamless experience as they move from your store to their mobile devices to your eCommerce site and back to your store. The holiday time frame has also shifted as many shoppers start to buy gifts before Halloween. 

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