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August 9, 2016 1:00 PM ET
Hosted By: Director of Strategy, Karen DiClemente and Account Manager, Matt Lindley
Holiday revenue can account for 20-40% of a retailer’s annual sales. That’s why it is so important for online and omni-channel retailers to work year-round to prepare for the holiday season. Join us as we dissect last year’s numbers and share monthly strategy ideas that are designed to keep you on track while ensuring you don’t miss any of this year’s hottest trends and best practices.
August 24, 2016 1:00 PM ET
Hosted By: Travis Buck, creative director, Laurel Morse, Manager of Copywriting, and Aaron Pearson, Product Manager
Triggered messages – like Shopping Cart Abandonment, Browse Abandonment, Welcome Series and Post Purchase campaigns – are great. Not only do they have higher engagement metrics than broadcast messages, but they run in the background and require very little design time and maintenance once they are up and running.
But that doesn’t mean you should set-it-and-forget-it. Especially during the holidays.
Hosted By: Account Managers Ryan Ogurcak and Haleigh Larsen
The holiday retail landscape has changed drastically. Shoppers expect a seamless experience as they move from your store to their mobile devices to your eCommerce site and back to your store. The holiday time frame has also shifted as many shoppers start to buy gifts before Halloween.
Hosted By: Director of Product Strategy, Andrew Rotteveel, and Director of Strategy Services, Karen DiClemente
If you're looking for incremental revenue streams that will help you reach your holiday goals, it's time to consider adding browse abandonment to your email marketing mix. Strategic browse abandonment emails re-engage site shoppers through personalized messages.
Hosted By: Director of Strategy, Karen DiClemente
One of the biggest challenges retailers face is how to turn subscribers into customers. Triggered messages, such as welcome and browse or cart abandonment, are a great way to reach customers in personal conversations that build trust and create a positive shopping experience. But as new campaigns are added, shoppers could be getting much more than they want or need as several messages could be triggered at the same time as they move through your site. In this video, Karen DiClemente, Listrak’s Director of Strategy Services, talks about how to make sure your triggered messages work together to enhance the shopping experience.