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Hosted By: Julie Wahl, Director of Retail Solutions and Andrew Rotteveel, Director of Product Strategy
Retailers face fierce competition from Amazon while trying to build meaningful relationships with shoppers. Additionally, the Millennial shopper is interested in not just the purchase of a product, but in having a distinct online experience with a personalized touch included in every interaction.
Hosted By: Heidi Winterowd, Account Manager
Email benchmarks provide an easy way to measure your campaigns, but it is only the beginning. A few tweaks can greatly impact results, taking your metrics from average to best-in-class.
Hosted By: Matt Vollmer, Product Manager
The shopper journey isn't linear. Customers interact across multiple touchpoints, which is both an opportunity and a challenge to retailers. In just 30 minutes, Matt Vollmer will show you how to leverage first-party and third-party data to reach your audiences across paid search and paid social channels.