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August 16, 2017 1:00 PM
Hosted By: Megan Ouellet
Did you know… about 28% of marketing budgets are now earmarked for content creation? Today, it’s imperative to have the right tools in place to get your message in front of your audience. While digital marketing allows your messages to be targeted and automated, the real opportunity lies in the ability to PERSONALIZE those messages and reach consumers across multiple channels in virtually
Hosted By: ROI Revolution
Retailers are facing the biggest holiday goals to date. With the right acquisition and engagement tactics, you’ll be sure to hit your conversion KPIs. Join Listrak and ROI Revolution as we reflect on last year’s holiday trends and share strategy ideas that create the ideal cross-channel experience from acquisition to conversion.
Hosted By: Pixlee
Enhance your email marketing engagement with user-generated content. Learn proven tactics for increasing click-through and revenue generated from broadcast and triggered emails with authentic, customer-created, content.
Hosted By: Rainbow Shops’ David Cost
A store visit that doesn’t yield email addresses and mobile numbers is an opportunity lost to connect with shoppers across all touchpoints.
Hear how Rainbow Shops’ in-store strategy to collect email addresses delivered an 85% success rate among customers who opted into the SMS program. Rainbow Shops’ David Cost will outline the lessons learned that guided the program’s evolution from small-scale test to expansive rollout. He’ll also detail the sales allocation structure and what it took to establish a channel-agnostic culture, with buy-in across the organization, so the top priority is getting shoppers to buy from Rainbow, whether in store or online.