The advent of new algorithms, faster processing and cloud-based data is making it possible for many companies to experiment with artificial intelligence or AI. And while marketing and sales are particularly ripe for innovation, there’s still a lot of confusion in the marketplace.

Top analysts from eMarketer and Mike Hartman, Listrak’s Senior Director of Product Strategy, help break through the clutter and offer some practical advice beyond all the hype, including:

  • The current state of the AI market and forecasts for the future
  • AI terminology
  • Current and emerging uses in marketing
  • Build or buy? Getting started with the technology
  • Best practices for marketers
  • Some current applications of AI – including Listrak’s Predictive Content solution

This presentation will help marketers see past the mysticism and get started with AI in 2018. 

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