2019 Listrak Retail Marketing Benchmarks

Email & SMS Analysis of 1000+ Retailers


This report contains the compiled annual Listrak retail marketing benchmarks from Jan. 1, 2018 to Dec. 31, 2018 based on client successes of 1,000+ retailers. Channel analysis includes email and SMS campaigns. By analyzing results of individual retail message types, we are able to understand their importance and how they can be orchestrated together guiding the entire customer journey, ultimately increasing engagement, conversions and revenue.

By segmenting results across retail verticals, we are able to provide benchmarks more closely aligned with other companies in a specific retail category in the second half of this report. At Listrak, we believe that success is achieved by combining artificial intelligence (AI) with guidance from actual human intelligence. Look for tips throughout this report from our retail marketing strategists to beat the benchmarks and deliver results. Also look for ways our digital marketing platform enables retailers and ecommerce providers to drive results through automated, personalized customer messages.


Retail Industry Benchmarks Include:

Baby GearIndustrial
Beauty/Grooming/CosmeticsMass Merchant
Books/Film/Music (Content)Musical Instruments/Equipment
Computers/Electronics (Hardware)Office/School Supplies
Education/TrainingPet Supplies
Firearms/Tactical Supplies/SurvivalReligion/Spirituality
Food/Beverage/AlcoholToys/Hobbies/Sporting Goods/Camping


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