Listrak's Holiday Strategies and Insights

We’ve gathered the "holidata" to help you deliver timely, personalized, cross-channel campaigns that drive engagement and revenue this holiday season.

Countdown to
Black Friday

Calendars

Holidates

Make the most of each day this holiday season, and stay organized doing it.

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Blog Posts

Holiday Trends

We’re giving you the gift of inspiration with insights and strategies to succeed this holiday season.

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Email Subject Line Do's and Don'ts

From our partner, Persado.

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Spice Up Your Gift Guides

Keep customers coming back for more products.

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Mobile Holiday Trends and Tactics

Now is the time to leverage mobile in your campaigns.

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Holiday Strategies Unwrapped

Tips on integrating AI2 to create a seamless, omnichannel experience for retail customers.

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Infographic

Mobile Milestones

Last year, mobile order share surpassed desktop for the first time ever on Thanksgiving Day. See all the ways mobile made history during the 2017 holiday and why you’ll want to highlight it in your campaigns this season.

Download Infographic

Webinars

Holiday How-Tos

Join us to review basic strategies you can’t overlook while sharing our top tips to engage holiday shoppers.

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SMS Marketing: Why You Need It and Where to Get Started

A current state of the SMS industry, examples and results from our extensive eight-month research of nearly 1,000 brands.

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5 Cross-Channel Strategies to Acquire, Engage and Convert

Listrak and ROI Revolution share strategy ideas that create the ideal cross-channel experience from acquisition to conversion.

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Insights into Your Customer Insights: Unlocking Data Mysteries

Coordinate your in-store and online marketing efforts.

Facebook Live

Holiday Countdown

Each month, tune in to Facebook Live as our seasoned Account Managers share their tips to stay ahead this holiday season.

August

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September

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October

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November

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December

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Feeling Festive? Get in the holiday mood with our Spotify Playlist 

Podcast Series

Holiday Defense

Join Listrak and our partners, Guidance and Logical Position, as we discuss the latest strategies for navigating the Amazon Effect.

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The 2017 Holiday Shopping Season surpassed expectations, with retail sales totaling $691.9 Billion. Consumers were engaged throughout the season, shopping both in-store and online and confidently using their mobile phones to make purchases.

Holiday Retail Sales

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Consumers spent at least $1 billion online - per day - on 58 of the 61-days in the holiday shopping stretch.

Shopping by Device

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The Cyber 5

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Black Friday and Cyber Monday emerged in 2017 as mobile mega-days.

In-Store vs. Online

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Source: Adobe, eMarketer, First Data