Collect and unify customer data and buying signals

Listrak observes, collects and synthesizes data from disparate data sources and at every touchpoint across the customer journey – both online and offline – to capture critical customer signals, link them to a single, unified 360° customer profile and create highly-actionable customer data.

Unified 360° Profile

Understand and speak to your customers as individuals through a single unified 360° profile. Listrak continuously collects data and signals from all sources, channels and devices including anonymous identifiers. This data is synthesized to create a complete, living unified 360° profile that is essential to powering your marketing decisions and orchestration.

Unified 360-degree Profile
Cross-Device Identification

Cross-Device Identification

Engage audiences across devices and never miss another opportunity to connect. From smartphones to tablets and desktop computers to wearables and IoT, listen to and retarget customers as unique individuals, not as separate persons. The unified 360° profile is constantly updated as new data becomes available regardless of device. Listrak uses deterministic and probabilistic cross-device tracking to connect disparate identifiers into a unique identity.

Eliminate data silos with a 360° customer view

Anonymous User Tracking

Observe, report and react to customers before they have provided a channel identity such as email or mobile number. Signals from anonymous identifiers are consumed and translated into the unified 360° profile once a linking identity path is made through continuous machine learning. This historical data allows you as the marketer to better personalize from the point of acquisition rather than starting from scratch.

Anonymous User Tracking
Customer Response and Behavior Tracking

Customer Response and Behavior Tracking

Understand your audience by following their actions to help you predict their next steps. Collect and unify data from disparate data sources such as a mobile loyalty app or usage data from an IoT device. From browse and engagement activity to purchase and lifecycle events, there are countless indicators pointing to where the customer is in their unique journey. Listrak will listen and respond to these individual consumer signals of intent, translating them into actionable touchpoints of communication for maximum impact.

Industry-Specific Data Schemas

Listrak’s industry-specific data schemas increase the simplicity of data aggregation and allow focused product advancements to provide industry-specific solutions. While Listrak’s origins are in Retail, we work with clients in many different industries including Hospitality and Travel, Consumer Packaged Goods, Media and Publishing and Arts and Entertainment.

Learn more about the industries we serve
Industry-Specific Data Schemas
Subscriber Acquisition

Subscriber Acquisition

An ongoing acquisition strategy online and offline across devices, channels and platforms is imperative to boost revenue and grow your business. Listrak can help with a number of acquisition tools including on-site entrance and exit popups, email acquisition points, SMS keyword campaigns and social lead ads through Listrak Exchange. All can be customized to fit your brand and trigger new subscribers into strategic welcome series and nurturing campaigns.

Seamless Integrations

Our platform integrates with all major eCommerce platforms. Listrak works with you like a trusted partner to ensure an expedited seamless integration.

Our platform integrations include:

  • Open API – Our robust API lets you easily connect external systems to the Listrak platform
  • ERP Integration
  • CRM Integration
  • Web Integrations
  • eCommerce Platform Extensions (Magento, SalesForce Commerce Cloud, Shopify Plus)
  • Mobile SDK
  • POS Integration
  • PMS Integration

View our integrations and our platform partners